Phase 1: Planning a Corporate Video Project: Details & Concept

April 6, 2023 Eugene Kolkey

Corporate videos can be a powerful tool for engaging your target audience and promoting your brand. However, creating a successful corporate video requires careful planning and execution. In this post, we’ll guide you through the pre-production and planning phase of a corporate video project, so you can set your video up for success.

Define Your Creative Vision

The first step in the pre-production and planning phase is to define your creative vision for the video. This includes identifying the key messaging and visual elements, as well as the tone and style of the video. You should also create a storyboard and shot list to guide the shoot.

Analyze and Develop Your Script

Once you have a clear creative vision, you can begin analyzing and developing your script. This involves reviewing the script to identify potential production challenges, developing a shooting script that meets the creative vision and technical requirements, and incorporating feedback from stakeholders and collaborators.


Scout Locations and Manage Logistics

Next, you’ll need to scout potential locations for the shoot and manage logistics for filming at chosen locations. This may involve researching potential locations, conducting site visits to assess suitability and feasibility, and securing necessary permits.

Manage Talent and Crew

You’ll also need to manage talent and crew for the shoot. This includes identifying the need for talent and developing casting briefs, conducting auditions and selecting appropriate talent, and hiring a director, camera operators, lighting technicians, sound engineers, and other crew members.

Plan and Schedule Production

With your creative vision, script, and talent and crew in place, you can start planning and scheduling the production. This involves developing a detailed production plan and schedule, coordinating crew and talent schedules, equipment rentals, and location logistics, and anticipating and planning for potential delays or unforeseen circumstances.


Manage Budget and Financing

Finally, you’ll need to manage the budget and financing for the project. This includes developing a budget that accounts for all aspects of production, identifying potential sources of financing, and managing cash flow and expenses throughout the production process.


By following these steps and taking the time to carefully plan and execute your corporate video project, you can set your video up for success and achieve your marketing goals. Don’t be afraid to enlist the help of professional video production services to ensure that your video is of the highest quality and reaches its intended audience. With the right team and approach, you can create a corporate video that truly resonates with your audience and helps to build your brand.


Eugene Kolkey

Eugene Kolkey is a digital media managing director and founder of DreamStone Video LLC, a Los Angeles-based content creation company. With a Cinema and Television Arts degree, he delivers premium digital media services to a diverse clientele, emphasizing customer satisfaction, communication, and collaboration. His specialties include brand strategy, lead generation, customer testimonials, and internal communication. With over 15 years of experience in digital media management and an MBA from USC Marshall, Eugene & Team produce compelling videos that improve brand awareness and generate positive ROI of up to 600%.