How to Hire a Corporate Video Production Company

April 11, 2023 Eugene Kolkey


Importance of Corporate Videos for Businesses

Corporate videos are an essential tool for businesses to communicate with their audience and achieve their marketing objectives. Here are some of the key reasons why corporate videos are important for businesses:

Showcasing the brand: Corporate videos can effectively showcase the brand’s personality, values, and mission. This helps to build a connection with the audience and establish brand recognition.

Explaining products/services: Corporate videos can be used to explain the benefits of a product or service in an engaging and visual way. This helps customers to understand what the business offers and how it can benefit them.

Building credibility: High-quality corporate videos can help to build credibility for the business by showcasing its expertise and experience in the industry. This can lead to increased trust and loyalty among customers.

Improving SEO: Videos are highly shareable and can improve a business’s search engine optimization (SEO) by driving traffic to the website and increasing engagement.

Increasing engagement: Videos are a highly engaging form of content and can help to increase audience engagement and retention. This can lead to higher conversion rates and increased brand awareness.

Overall, corporate videos are a versatile and effective tool for businesses to communicate their message, showcase their brand, and achieve their marketing objectives.

Need for a reliable video production company

A reliable video production company can offer a range of services, including video strategy development, scriptwriting, filming, editing, and post-production. These companies have the technical expertise and equipment needed to create high-quality videos that meet the needs of the business and its target audience. They also have the creativity and vision to bring the business’s ideas to life, creating videos that are engaging, informative, and visually appealing.

A corporate video production company can also help businesses to save time and money. By outsourcing video production to experts, businesses can focus on their core activities, knowing that their video production needs are being taken care of. This can also lead to cost savings, as businesses do not need to invest in expensive equipment and training to create their own videos.

Determine Your Goals and Objectives

Defining the purpose of the video

To define the purpose of a corporate video, businesses need to identify their target audience, determine the key message, choose the appropriate format and tone, and establish a clear call-to-action. Understanding the target audience’s needs, interests, and preferences is crucial to creating a video that resonates with them and meets their expectations. The key message should be focused and aligned with the business’s goals and objectives. Choosing the appropriate video format and tone is essential to ensuring that the video effectively communicates the message to the audience. Finally, a clear call-to-action is necessary to encourage the audience to take a specific action.

Deciding on the message and tone of the video

A business should decide on the message and tone of a corporate video based on the target audience and the desired outcome.

The message should be focused and aligned with the business’s goals and objectives.

The tone of the video should be appropriate for the target audience and the message conveyed.

For example, a video targeting younger audiences may require a more casual and playful tone, while a video targeting investors may require a more professional and serious tone.

It’s essential to ensure that the message and tone of the video effectively communicate the intended message to the target audience and resonate with them.

Learn the Different Types of Corporate Videos

  • Promotional
  • Corporate Event
  • Conference
  • Training
  • Presentation
  • Performance
  • Interview
  • Raw Footage

Understanding Video Production Process and Quality Standards

Video Production Process

The corporate video production process typically involves the following steps:

Project Details and Concept : In this phase, the video production company works closely with the client to determine the video’s purpose, target audience, key message, and budget. This includes creating a script, storyboard, shot list, and production schedule.

Pre-Production & Planning: Before production begins, production companies have various meetings with the production and business team members to discuss details, mitigate issues, and align all project stakeholders to ensure a seamless production.

Production: This is the actual filming phase, where the video crew captures footage using professional cameras, lighting, and sound equipment. Depending on the type of video, this could involve shooting on location, in a studio, or using green screen technology.

Post-Production: This is where the raw footage is edited, color-corrected, and audio is enhanced. Additional elements such as graphics, music, and voiceover may also be added during this phase.

Revisions & Fine-Tuning: The client reviews the final video and provides feedback to the production company. This feedback is incorporated into the final version of the video.

Output & Delivery of Video File: The final video is delivered to the client in the desired format, which may include online streaming, raw video files, or other media.

Throughout the process, the video production company communicates regularly with the client to ensure that the video meets their expectations and achieves the desired objectives. By following this process, a high-quality corporate video can be produced that effectively communicates the client’s message to their target audience.

How to Gauge Estimated Timelines

Gauging estimated timelines for corporate video production projects involves considering several factors such as

  • complexity of the video
  • number of shooting locations
  • duration of the video
  • availability of the team members involved in the project.

It’s essential to have clear communication with the video production company and understand their process.

A reliable video production company should provide a detailed production schedule that outlines each step of the process and the estimated time needed for each stage. The production schedule should also include deadlines for feedback and revisions from the client.

It’s important to communicate any specific requirements or deadlines to the video production company before the project begins. This allows the production company to plan the project accordingly and ensure that the video is delivered on time.

Experience and Expertise of the Video Production Company

An experienced and skilled production company understands the nuances of video production, including lighting, sound, camera angles, and editing. They have the technical expertise and creativity to produce high-quality videos that effectively communicate the client’s message to the target audience.

In addition, experienced video production companies have likely worked on a variety of projects in different industries, giving them a diverse range of skills and knowledge to draw upon. They can offer valuable insights and recommendations to clients to help them achieve their goals and objectives.

How to find a Corporate Video Production Company

  • Referrals
  • Social Media
  • Industry Events
  • Video Production Directories
  • Trade Associations

Discuss Budget and Pricing

Determining the project budget

Determining the project budget for a corporate video production project involves considering several factors such as the length of the video, the number of shooting locations, the complexity of the script, the type of equipment required, and the experience and skill level of the video production team.

Additionally, the budget may also depend on the intended use of the video, such as whether it is for internal or external use, and the desired quality of the final product. The video production company may also charge additional fees for services such as scriptwriting, casting, and post-production work.

When determining the project budget, it’s important to be transparent with the video production company about the available budget and desired outcomes. This can help ensure that the project is completed within budget and meets your company’s expectations.

Comparing quotes from different video production companies

When comparing quotes from different corporate video production companies, it’s important to consider several factors to ensure that the selected company can provide the desired results within the allocated budget.

One of the key factors to consider is the quality of work provided by each company. It’s essential to review their portfolio and ensure that they have experience producing high-quality videos similar to the desired end product.

The proposed timeline is another critical factor to consider. The selected production company should be able to complete the project within the allocated time frame while also allowing for revisions and feedback.

The proposed budget should also be considered. It’s important to ensure that the budget is reasonable and covers all aspects of the project, including pre-production, production, and post-production. Additionally, any additional fees or services should be clearly outlined in the proposal.

The team’s experience and expertise is also a critical factor to consider. The production company should have a team of professionals with the necessary skills and experience to deliver a high-quality video.

Negotiating the pricing and payment terms

When negotiating pricing and payment terms for a corporate video production company, it’s important to keep the following factors in mind:

Scope of work: Be clear about the scope of work that needs to be completed and make sure that the price quoted by the production company covers all aspects of the project.

Timeline: Negotiate a realistic timeline for the project and ensure that the price quoted by the production company includes all costs associated with meeting the agreed-upon deadline.

Quality: Ensure that the price quoted by the production company reflects the desired quality of the final product. This may require additional fees for specialized equipment or services.

Payment terms: Negotiate payment terms that are fair and reasonable for both parties. This may include a deposit upfront, progress payments based on project milestones, and a final payment upon completion and delivery of the final product.

Revisions: Discuss the number of revisions that will be included in the price quoted by the production company. Negotiate additional revisions if necessary, but be aware that this may require additional fees.

Additional fees: Discuss any additional fees that may be incurred, such as travel expenses, location fees, or talent fees.

Eugene Kolkey

Eugene Kolkey is a digital media managing director and founder of DreamStone Video LLC, a Los Angeles-based content creation company. With a Cinema and Television Arts degree, he delivers premium digital media services to a diverse clientele, emphasizing customer satisfaction, communication, and collaboration. His specialties include brand strategy, lead generation, customer testimonials, and internal communication. With over 15 years of experience in digital media management and an MBA from USC Marshall, Eugene & Team produce compelling videos that improve brand awareness and generate positive ROI of up to 600%.